Audience Response: Mad Men

How have audiences responded to Mad Men?

• Mad men has received widespread critical acclaim, particularly for its historical authenticity, visual style, costume design, acting, writing, and directing.
• Won many awards: fifteen Emmy's and four Golden Globes. 
• Season 2 of Mad men had 1.75 million viewers and has continued to increase over the following seasons. 
• Critical reception: The american film institute selected it as one of the best 10 television series of 2007, 2008, 2009, 2010 and 2012. It was named the best television show of 2007 by the Television Critics Association and several national publications, including Chicago Tribune, New York Times, Time Magazine etc. 
• In promotion for the series, AMC aired commercials and a behind the scenes making of Mad Men before its premiere. The documentary, in addition to trailers and sneak peeks of upcoming episodes, were released on the AMC official website. 
• Mad men was made available on iTunes, in 2007 along with the "making of" documentary. 
• For the second series, AMC undertook the largest marketing campaign it had ever launched, intending to reflect the "cinematic quality" of the series. Shuttle buses were decorated with life-size posters of John Hamm as Don Draper and quotes from the first season. 
• Groups of people dressed in period clothing would hand out business cards to promote the July 27 season premiere.