In this trailer of James Bond men are represented as alpha males. They are shown to be strong and fearless as they participate in dangerous events, and are also shown to be violent and aggressive as there is various fighting scenes involving guns and weapons and also shows them destroying cars and killing people. They are portrayed as wealthy as all of the men in the trailer are dressed in suits and they all have expensive top brand cars. The trailer also suggests that men are gamblers as there is a scene that shows them in the casino playing poker, this is often a common stereotype of men, therefore gratifies the audiences beliefs. Daniel Craig is also sexualised in this trailer as the camera pans in on him walking out of the sea wearing swimming shorts, revealing his body. This goes against the norm as men are not often objectified in films and the media. He is also represented as a 'ladies man' and shows him in control of women and that he views them as vulnerable as he takes advantage to have sex with them, this is a very common trait that men are associated with by the public. Another uncommon representation of men in this trailer is that they are caring, there is a scene where Daniel Craig is protecting one of the women and hugging her whilst she cries, showing that he is caring towards her and not emotionless.
Representation Of Women:
Women are represented as intelligent and knowledgeable in this trailer as they are shown giving the spy's advice and information about the events that happen in this film, therefore making the men in this film able to do their job. They are also objectified as they are dressed in low cut dresses and are wearing red lipstick which gives connotations of love and seduction. This is widely expected and popular in films because of 'The Male Gaze' concluded by Laura Mulvey. They're also shown provocatively as they try to flirt with the men and view him as a sex object because of his body. However, women are also represented as glamorous as they are wearing formal long elegant dresses with expensive jewellery. The trailer also presents women as emotional and vulnerable as it shows they're fear and emotion towards the violence and also shows Daniel Craig to be in control of them and have power over them.
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