James Bond Die Another Day

The James Bond franchise is a clear example of films objectifying females and forcing the audience to view females via the male gaze. The scene within 'die another day' when James Bond meets the character Jinx demonstrates my previous statement by the camera taking on the form of the male gaze.


The 'vignette' shot used on the camera shows a constructed representation of reality, Bond is holding binoculars and through the use of this we see the world through a masculine voyeuristic position and forces females to view the scene through the eyes of a male, it also makes the audience involved as it signifies the way he sees the world, therefore the audience watching sees it too. There are close up shots of her body which show fragmentation and objectification. The non diegetic sound played in the clip forces us to believe that she is over exaggerated and more attractive than she actually is. This is used for scopophilia and shows a patriarchal society.
The dialogue used in this scene also shows demonstrates this when she says 'i'm here until dawn' which suggests that she is trying to be seductive towards Bond and suggesting sexual undertones. At the end of the clip she also says 'now thats a mouthful' this also shows a clear sexual undertone and also creates hyper reality of conversation between the male and female.
The post production of this film has edited hyper reality by using slow motion as she walks out of the water. This makes the camera linger on her body longer for visual pleasure and shows us the way that males ideally view females through objectification. When she comes out of the water her makeup is still perfectly in place which is a false representation of what females look like. When she walks up to Bond she exaggerates her hip movements deliberately in order to try and attract his attention which creates a hyper reality as nobody walks that way. Mulvey's theory of 'visual pleasure' also supports this scene as women are being used as an erotic object for the characters in the film and for the spectators to view. The male audience watching this would get gratification whereas women would only watch the film through a secondary perspective and only be able to see themselves through a males eyes, therefore may learn models of behaviour from this scene that creates hyper reality.